Last Updated: November 2025
1. Introduction
This Privacy Policy describes the policies and procedures of HeartCore LLC (“HeartCore,” “we,” “us,” or “our”) regarding the collection, use, and disclosure of your information when you access or use our website, booking systems, studio services, or any digital or in-studio service (collectively, the “Service”).
It also explains your privacy rights and how applicable laws protect you.
We use your Personal Data to provide and improve the Service.
By using the Service, you agree to the collection and use of information in accordance with this Privacy Policy.
2. Interpretation and Definitions
2.1 Interpretation
Words with capitalized initial letters have meanings defined under the following conditions. These definitions shall have the same meaning regardless of whether they appear in singular or plural.
2.2 Definitions
Account – A unique profile created for you to access our Service.
Company – HeartCore LLC.
Device – Any device capable of accessing the Service such as a computer, phone, or tablet.
Personal Data – Any information that identifies or relates to an identifiable individual.
Service – Refers to HeartCore’s website, studio offerings, classes, digital content, and related platforms.
Service Provider – Any third party that processes data on our behalf (e.g., Mariana Tek, Stripe).
Usage Data – Data automatically collected from your use of the Service.
Website – HeartCore’s website hosted via Wix and connected systems.
3. Collecting and Using Your Personal Data
We collect various types of information to provide, operate, and improve our Services.
4. Types of Data Collected
4.1 Personal Data
While using our Service, we may ask you to provide personally identifiable information, including but not limited to:
- First and last name
- Email address
- Phone number
- Address, State, ZIP Code, City
- Date of birth
- Emergency contact
- Class and purchase history
- Health-related information you voluntarily provide
- Payment information (processed via Stripe through Mariana Tek)
HeartCore does not store or view your full credit card number.
4.2 Usage Data
Usage Data is collected automatically and may include:
- IP address
- Browser type and version
- Pages visited and visit duration
- Device details
- Mobile device identifiers
- Diagnostic and analytics data
When accessing the Service via mobile device, we may collect:
- Mobile device type
- Operating system
- Mobile browser type
- Mobile IP address
- Device identifiers
4.3 Tracking Technologies and Cookies
We use Cookies and similar technologies such as:
- Cookies (Session & Persistent)
- Web beacons
- Pixel tags
- Tracking scripts
Cookies help us:
- Maintain login sessions
- Improve user experience
- Monitor site analytics
- Remember user preferences
You may refuse cookies via browser settings, but some Service features may not function properly.
5. Use of Your Personal Data
HeartCore may use your Personal Data for the following purposes:
5.1 To Provide and Maintain the Service
Including monitoring usage and performance.
5.2 To Manage Your Account
Giving you access to your classes, memberships, profile, and settings.
5.3 For the Performance of a Contract
Including processing purchases of classes, memberships, or merchandise.
5.4 To Contact You
By:
- SMS text
- Phone call
- Push notifications (if applicable)
Regarding:
- Class reminders
- Waitlist notifications
- Updates or safety notices
- Promotional offers (optional)
5.5 To Provide Promotions or Offers
Unless you opt out.
5.6 To Manage Your Requests
Including support or account issues.
5.7 For Business Transfers
If HeartCore undergoes a merger or acquisition.
5.8 For Data Analysis & Service Optimization
Including evaluating our offerings, marketing effectiveness, or user trends.
6. Sharing Your Personal Data
We may share your information in the following situations:
6.1 With Service Providers
Such as:
- Mariana Tek (account management, SMS, scheduling, waivers)
- Stripe (secure payment processing)
- Wix (website hosting)
- iCloud + Google Drive (document storage)
6.2 Business Transfers
During mergers, sales, bankruptcy, or similar events.
6.3 With Affiliates
If we establish parent or subsidiary companies (must honor this Privacy Policy).
6.4 With Business Partners
To offer promotions or joint services.
6.5 With Other Users
If you share information in public areas (e.g., comments).
6.6 With Your Consent
Any other sharing requires your explicit permission.
7. Retention of Your Personal Data
We retain Personal Data only as long as necessary to:
- Provide the Service
- Comply with legal obligations
- Resolve disputes
- Enforce agreements
Usage Data may be retained longer if used for security or analytics.
8. Transfer of Your Personal Data
Your information may be processed outside your state or country.
By submitting data, you consent to such transfers.
We ensure data is transferred securely and in accordance with this Privacy Policy.
9. Delete Your Personal Data
You have the right to:
- Request deletion
- Request corrections
- Update information through your Mariana Tek account
- Request deletion by contacting info@theheartcoretx.com
We may retain certain data if legally required.
10. Disclosure of Your Personal Data
10.1 Business Transactions
Data may be disclosed during the sale or transfer of the Company.
10.2 Law Enforcement
We may disclose data if required by:
- Court order
- Subpoena
- Government inquiry
10.3 Legal Requirements
We may disclose data to:
- Protect HeartCore’s rights
- Prevent wrongdoing
- Protect user safety
- Comply with legal obligations
11. Security of Your Personal Data
We use commercially acceptable safeguards, including:
- SSL encryption
- Secure website hosting
- Encrypted payment processing
- Limited internal access
- Secure cloud storage
However, no method is 100% secure.
12. Children’s Privacy
- We do not knowingly collect data from children under 13.
- Ages 15–18 may participate only with parent/guardian consent.
- If we learn data was collected from someone under 13, we will delete it promptly.
13. Links to Other Websites
Our Service may contain links to third-party websites.
We are not responsible for their content or privacy practices.
Users are encouraged to read the privacy policies of any external sites.
14. Changes to This Privacy Policy
We may update this Privacy Policy at any time.
Updates will be posted on this page with a revised “Last Updated” date.
Continued use of the Service constitutes acceptance of the changes.
15. Contact Us
If you have any questions about this Privacy Policy, you may contact us at:
HeartCore LLC
Email: info@theheartcoretx.com